Responding to the tourism stimulus program associated with the promotion of the development of the service sector in 2013 were launched by the Department of Tourism. Department of Culture, Sports and Tourism of Dak Lak has developed and implemented activities attracting the participation of tour operators, hotels, restaurants, transport units, tourism resorts, tourist attractions, shopping and the entertainment areas.
The target of the tourism stimulus program 2013 of Dak Lak is the tourism development associated with the development of service trade in 2013, to enable the domestic products consumption, especially local product and recover the economic difficulties in the country and support commercial service development and generate the growth of sustainable tourism in the next years, gradually turning tourism into important economic sectors of the province. Besides, the program also aims to raise awareness of the departments, levels, the service providers and community of tourism through the content development of local activities to create the positive response of the entire tourism industry in implementing the program.
The program includes a number of activities such as:
Implement promotion campaigns locally: building short tours programs, weekend tours , exploring and experiencing coffee in Buon Ma Thuot tours, tours for Russian tourists (through coordination with the provinces like Khanh Hoa, Binh Thuan, Ninh Thuan … ), Vietnam – Laos – Cambodia tours. Encourage tourist attractions, parks and entertainment zones to discount 20 – 25% of tour fare for domestic travel in groups ,programmed tourists to encourage Vietnam Airlines to discount tickets for travel agents through a number of programs like surveyor to Dak Lak, the attractive programs to tourists from northern provinces and foreign tourists to Vietnam from the Central … Enhance and organize surveying activities; build new tourism products to diversify the tourism product to create unique products to attract tourists , supporting businesses in the participation to Famtrip groups for survey, connecting tours with other locals across the country .
Launch the campaign of sales in low season and encourage travel enterprises and units, hotels, restaurants to discounts from 10-30 % in low season (from August to October). Also, encourage businesses in the province to register to participate actively in trade fairs, domestic and international trade and tourism.
Dak Lak Tourism strives to welcome 46,000 international passengers and 419,000 domestic visitors in 2013 to contribute and develop the image of friendly tourism, attraction and quality for visitors.
Dak Lak in response to tourism stimulus program in 2013
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